Reality check poll from my mobile panel: only about 1/3 of attendees had ever clicked on a mobile ad. #yg #YankeeGroup

Vivaki’s David Kenny: more than half of advertising dollars will flow thru ad networks (but fewer of them) in three years. #yg #YankeeGroup

Whoa: Shar VanBoskirk has been seeing some $30 to $50 online video ad CPMs. The bad news: those CPMs are falling rapidly. #yg #YankeeGroup

Merkle: One client’s customer acquisition average cost was $300, and ranged as high as $3,000. Cost to retain a cust? $11. #yg #YankeeGroup

AudienceScience: targeted ads are fetching CPMs of between $6 and $10 .#yg #YankeeGroup

AudienceScience: most consumer time online is non-search and non-contextual. I.e., ad targeting mostly doesn’t help. #yg #YankeeGroup

You know #Apple has serious market momentum when you look around at a room of investment bankers and see half with iPhones. #yg #YankeeGroup

Good #Tumri insight: successful online advertising must marry the pre-click and post-click experiences. #yg #YankeeGroup

#Tumri case study: Tumri targeting drove HP’s display ad ROI to = Google search ad ROI. Shows how tough display ad biz is. #yg #YankeeGroup

AcKnowledge: Facebook ads have 3% of the advertiser ROI (i.e. clicks) of Google search ads. Yikes that is bad. #yg #YankeeGroup