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Monthly Archives: January 2010

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Want to visualize how the fede…

Posted on January 14, 2010 by carl
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Want to visualize how the federal budget has changed over the years? Former colleague Dan Garretson just launched usvisualbudget.com. Cool!

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Just blogged my notes from the…

Posted on January 13, 2010 by carl
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Just blogged my notes from the Gridley Annual Conference; it’s an organized collection of yesterday’s tweets. #yg http://bit.ly/5wYN2t

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@fiberguy Broadband’s negative…

Posted on January 13, 2010 by carl
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@fiberguy Broadband’s negative impact on median household income? That’s easy: it’s those big monthly bills for broadband service in CA. 🙂

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By at least one metric, the Gr…

Posted on January 13, 2010 by carl
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By at least one metric, the Gridley conference was huge. That metric is Ib/sq.ft. or investment bankers per square foot. #yg #YankeeGroup

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Reality check poll from my mob…

Posted on January 12, 2010 by carl
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Reality check poll from my mobile panel: only about 1/3 of attendees had ever clicked on a mobile ad. #yg #YankeeGroup

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Vivaki’s David Kenny: more tha…

Posted on January 12, 2010 by carl
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Vivaki’s David Kenny: more than half of advertising dollars will flow thru ad networks (but fewer of them) in three years. #yg #YankeeGroup

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Whoa: Shar VanBoskirk has been…

Posted on January 12, 2010 by carl
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Whoa: Shar VanBoskirk has been seeing some $30 to $50 online video ad CPMs. The bad news: those CPMs are falling rapidly. #yg #YankeeGroup

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Merkle: One client’s customer …

Posted on January 12, 2010 by carl
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Merkle: One client’s customer acquisition average cost was $300, and ranged as high as $3,000. Cost to retain a cust? $11. #yg #YankeeGroup

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AudienceScience: targeted ads …

Posted on January 12, 2010 by carl
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AudienceScience: targeted ads are fetching CPMs of between $6 and $10 .#yg #YankeeGroup

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AudienceScience: most consumer…

Posted on January 12, 2010 by carl
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AudienceScience: most consumer time online is non-search and non-contextual. I.e., ad targeting mostly doesn’t help. #yg #YankeeGroup

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