I was prepared to be underwhelmed by today’s Apple event, but now I admit to being whelmed. Apple is going to have a huge holiday season.

Re Apple TV: is it really possible that we could rent movies without having to sit through endless anti-piracy warnings and previews?

@KuraFire Yeah, I wasn’t referring to the combination of social networking and music, but that Apple would add social networking to iTunes.

iTunes: Apple’s first social networking platform. Like many insights, it sounds obvious, but no one thought of it before Apple did it. #yg