Clever: iPad Air ad hide the device behind a pencil to illustrate its thickness. #ygmd

I’ve heard that some Mac Pro buyers are planning wine-rack like racks for the round devices in data centers. #ygmd

Apple has brought leather cases to the iPads. #ygmd

Phil Schiller says the magic words: “Here is our iPad lineup going into the holidays: … something amazing at every price point.” #ygmd

Original iPad mini will remain in the Apple lineup at $299. #ygmd

iPad mini goes retina and 64-bit A7 at $399 for 16GB WiFi, which overlaps with iPad 2. #ygmd

“iPad Air supports more LTE bands than any other tablet.” That’s important for global acceptance. #ygmd

The fact that iPad Air now has a smaller battery with same battery life shows Apple’s lead in focusing on battery efficiency. #ygmd