This is going to be the killer app for my wife: twitter.com/danieleran/sta…

Apple’s “TV as an app” mantra reminds me of the shift when iPhone turning phone calls into an app.

iPad Pro is priced on a par with Surface 3 Pro. I doubt that’s an accident.

I particularly like the video of the person moving a virtual ruler with their fingers while drawing with Apple Pencil.

new iPad: it’s full of stars.

New Apple watches are all case and band changes, just as I predicted back in April. Electronics modules haven’t changed.

Enjoying watching the Apple event. You can tell the analysts because they are heads down updating their Faceblog InstaTwitter accounts.